About us

About DirectFa

Selling on Instagram has an old problem: your best customers write when you are asleep. “How much?” arrives at two in the morning, and by the time you answer it they have bought somewhere else.

That is what DirectFa was built for. You describe your keywords and your shop’s conversations once, and from then on the DMs and the comments answer themselves — right up to a finished order, with an address and a phone number, sitting on your board.

All of it runs on Meta’s official Instagram Graph API. No password changes hands, no script runs inside your browser, and you can revoke the access at any moment from your own Instagram settings.

What we care about

Four things that settle it whenever a decision is hard.

Your page is your livelihood

We never take a route that puts your account at risk. The official API only, even when the unofficial one would be faster.

A tool should work, not dazzle

Every feature we add has to take one specific job off the seller’s hands. We do not build things that only look good in an ad.

Built for how our sellers actually sell

A customer asks in three words, or sends a voice note instead of typing. DirectFa reads both, and the ready-made flows — bank-transfer orders, appointment booking — are written for the trades our sellers are actually in.

Honest about the limits

Meta’s 24-hour messaging window is a fact and we do not work around it. We give you legitimate alternatives instead, like SMS for the news that cannot wait.

The company behind DirectFa

DirectFa is built and operated by 1110 Consulting, a Canadian company. 1110 Consulting is the contracting party in our terms of service and the data controller under our privacy policy; you can reach the team through the contact page on this site.

Will your DMs go unanswered again tonight?

Connect your page and send your first automatic reply this evening. Setting it up needs no password, and you can revoke access whenever you want.

No Instagram password · revoke access any time from your own settings