Smart Instagram DMs Your page answers its own DMs and comments, and takes the order.
You set a keyword; the rest runs itself — replying to DMs and comments, collecting the address and phone number, creating the order and keeping the customer posted until it arrives.
Set up in under 2 minutes — no card required
Three steps to your first automated order
Connect your page
Through Instagram’s own login screen, without handing over a password. Under two minutes.
Add one keyword
Pick “price” or “size” and write the answer — or install one of the ready-made scenarios.
Collect the orders
The conversation asks for the address and phone number itself, and puts the order on your board.
55 features, all for one purpose
That no message goes unanswered, and every conversation reaches an order.
Conversation builder
You build a multi-step conversation: a menu, the product choice, asking for the size, collecting the address and phone number, and finally the receipt photo. Every step has its own buttons and its own branch, and the answers become an order directly.
Auto-reply rules
Write one keyword; the answer sends itself.
See it in the panelCustomer finder
Unanswered buying questions under your posts, answered with one tap.
See it in the panelUnified inbox
Every conversation in one place, without opening Instagram.
See it in the panelComment guard
Stops people poaching customers under your posts.
See it in the panelPhoto and voice attachments
An automatic reply is not only text.
See it in the panelA/B message testing
Write two texts; let the numbers pick the winner.
See it in the panelAfter-hours auto-reply
A midnight message never goes unanswered.
See it in the panel+47 more featuresSee all 55 featuresCustomers book their own appointments, right inside the DM
For salons, clinics, studios, academies and every appointment-based business: the customer sends one word, the bot asks for the service, day and time, and the appointment lands with a reference code — without a single back-and-forth with you.
- A calendar built from your own working hours and capacity
- Staff choice — each service only shows its own specialists
- Deposits to confirm the slot, with the receipt collected in the same chat
- Automatic reminders before the appointment: DM and SMS
- Cancel and track with one message, or from the appointment’s own link
A reminder goes out 3 hours before — you choose the gap
Move an order along — the customer hears about it automatically
Every time you move a card, a status message goes to the customer. If their 24-hour window has closed, an SMS takes the DM’s place.
An assistant that quotes prices, finds orders and issues discount codes
When no rule covers the question, the assistant answers from your own knowledge base and catalogue — and acts like a salesperson: it finds the product, reports the order status, and offers a discount within the cap you set to save the sale.
It answers only from the knowledge you wrote — it never makes things up.
See the assistant in the panelSee exactly where you are losing customers
The panel’s funnel shows five stages with the conversion rate of each — so you know whether the problem is reach or closing the sale.
- Interactions receivedEvery comment and DM that arrived
- Answered automatically92% conversionHow many of them got a reply
- Lead captured59% conversionHow many left a phone number
- Order57% conversionHow many reached an order
- Payment confirmed77% conversionAnd how many actually became money
The problems this solves
A “how much?” DM lands at midnight and your answer goes out in the morning — hours after they asked.
The automatic reply answers on the spot — at three in the morning too.
Someone comments under your post and drops a competitor’s number.
Comment guard hides phone numbers and banned words automatically.
An order gets lost mid-conversation and you forget which ones you have sent.
Every order is a card on the board, from “new” to “delivered”.
Your page stays safe
Meta’s official API only
No browser scripts and no unofficial connections — the very things that put pages at risk.
No password
You connect through Instagram’s own login screen and we receive only a limited token.
Revocable at any moment
You cut off access from your own Instagram settings; you do not need our permission.
The 24-hour window is respected
A message outside the window waits until the customer writes again — Meta’s rule is never worked around.
About smart DMs
What can smart DMs actually do?
Answer DMs, comments and story replies with a ready reply, a photo, a voice note or a product card; send a private DM to people who comment; ask for size, quantity and address in a conversation flow and record the order and its receipt; take bookings for salons and clinics; and tell the customer by DM or SMS when the order ships. The pricing table shows which feature is in which plan.
How do I turn on smart Instagram DMs?
Connect your page through Instagram’s own login screen — no password, usually in under two minutes. Then define a keyword such as “price” or install one of the ready-made industry packs, try it in the simulator and switch it on. From that moment DMs and comments are answered automatically.
Do automatic DMs only answer keywords?
No. A keyword is where it starts: after that the conversation builder asks for the menu choice, product and size, collects the address, phone number and payment receipt, and creates the order on your board. Questions no rule covers are answered by the AI assistant from your own products and knowledge base, and a message that arrives outside working hours does not go unanswered either.
What happens when it does not know the answer?
It does not guess. The AI assistant answers only from the products and knowledge base you wrote, and when it has no answer it hands the conversation to you, tagged “needs your reply”, and notifies you. Whenever you reply yourself — from the panel inbox or the Instagram app — the assistant steps back in that conversation so it never talks over you.
Does it work with a personal Instagram account?
Instagram opens automated messaging only to professional accounts (Business or Creator). Switching a personal account to professional is free and takes seconds, followers and posts stay exactly where they are, and connecting to DirectFa needs no Facebook Page.
Is there a free smart DM plan?
Yes. Signing up starts a free period — no card, with a fixed allowance of automated conversations — so you can try it on your own page; after that you continue on a monthly plan, and upgrading from inside the panel is one click. The free period’s length and every plan’s price are always on the pricing page.
How do I buy it?
Sign up free and connect your page first — you do not have to buy anything to see whether it works for you. When you want a paid plan, buying and upgrading happen inside the panel with online payment and take effect immediately. Every plan’s price and monthly conversation allowance is on the pricing page.
How is DirectFa different from Instagram’s own auto-replies?
Instagram and Meta Business Suite offer a few simple tools, such as saved replies and an automatic reply to the first message. What they lack is multi-step conversations, taking orders and receipts, an order board, and an AI assistant that knows your products and prices — the things DirectFa is built for.
What is DirectFa?
Smart Instagram DMs means your page answers DMs, comments and story replies without anyone being online: it recognises words like “price” or “size”, sends a ready reply or a product card, answers open questions with AI from the page’s own information, and carries the conversation through to a placed order.
DirectFa is an Instagram DM auto-reply bot and a full sales-automation platform: it answers your page’s comments and DMs automatically, takes the order right inside the DM, collects the payment receipt and keeps the customer posted on shipping.
Unlike unofficial bots, DirectFa runs only on Meta’s official API — no password, no risk to your page. Comment auto-replies, conversation flows, online booking, a customer club, an AI assistant and a Telegram bot, all in one panel.
Pricing does not depend on how many followers your page has: the unit is an automated conversation, and a complete order is usually one unit. After the free period, monthly plans run from 390,000 to 2,190,000 toman. Pricing and the free plan
Start on the free plan: connecting your page takes under two minutes and your first auto-reply goes out today.
Will your DMs go unanswered again tonight?
Connect your page and send your first automatic reply this evening. Setting it up needs no password, and you can revoke access whenever you want.
No Instagram password · revoke access any time from your own settings