Your page answers its own DMs and comments, and takes the order.
You set a keyword; the rest runs itself — replying to DMs and comments, collecting the address and phone number, creating the order and keeping the customer posted until it arrives.
Three steps to your first automated order
- 1
Connect your page
Through Instagram’s own login screen, without handing over a password. Under two minutes.
- 2
Add one keyword
Pick “price” or “size” and write the answer — or install one of the ready-made scenarios.
- 3
Collect the orders
The conversation asks for the address and phone number itself, and puts the order on your board.
49 features, all for one purpose
That no message goes unanswered, and every conversation reaches an order.
Conversation builder
You build a multi-step conversation: a menu, the product choice, asking for the size, collecting the address and phone number, and finally the receipt photo. Every step has its own buttons and its own branch, and the answers become an order directly.
Auto-reply rules
Write one keyword; the answer sends itself.
See it in the panelUnified inbox
Every conversation in one place, without opening Instagram.
See it in the panelComment guard
Stops people poaching customers under your posts.
See it in the panelPhoto and voice attachments
An automatic reply is not only text.
See it in the panelA/B message testing
Write two texts; let the numbers pick the seller.
See it in the panelAfter-hours auto-reply
A midnight message never goes unanswered.
See it in the panelIndustry starter packs
Fashion, beauty, food or services — start in one click.
See it in the panel+41 more featuresSee all 49 featuresCustomers book their own appointments, right inside the DM
For salons, clinics, studios, academies and every appointment-based business: the customer sends one word, the bot asks for the service, day and time, and the appointment lands with a reference code — without a single back-and-forth with you.
- A calendar built from your own working hours and capacity
- Staff choice — each service only shows its own specialists
- Deposits to confirm the slot, with the receipt collected in the same chat
- Automatic reminders before the appointment: DM and SMS
- Cancel and track with one message, or from the appointment’s own link
⏰ An automatic reminder goes out a few hours before
Move an order along — the customer hears about it automatically
Every time you move a card, a status message goes to the customer. If their 24-hour window has closed, an SMS takes the DM’s place.
An AI salesperson — not just a chatbot
When no rule covers the question, the assistant answers from your own knowledge base and catalogue — and acts like a salesperson: it finds the product, reports the order status, and offers a discount within the cap you set to save the sale.
It answers only from the knowledge you wrote — it never makes things up.
See the assistant in the panelSee exactly where you are losing customers
The panel’s funnel shows five stages with the conversion rate of each — so you know whether the problem is reach or closing the sale.
- Interactions receivedEvery comment and DM that arrived
- Answered automatically92% conversionHow many of them got a reply
- Lead captured59% conversionHow many left a phone number
- Order57% conversionHow many reached an order
- Payment confirmed77% conversionAnd how many actually became money
The problems this solves
Thirty “how much?” DMs arrive overnight, and by morning half those people are gone.
The automatic reply answers on the spot — at three in the morning too.
Someone comments under your post and drops a competitor’s number.
Comment guard hides phone numbers and banned words automatically.
An order gets lost mid-conversation and you forget which ones you have sent.
Every order is a card on the board, from “new” to “delivered”.
Your page stays safe
Meta’s official API only
No browser scripts and no unofficial connections — the very things that put pages at risk.
No password
You connect through Instagram’s own login screen and we receive only a limited token.
Revocable at any moment
You cut off access from your own Instagram settings; you do not need our permission.
The 24-hour window is respected
A message outside the window waits until the customer writes again — Meta’s rule is never worked around.
What is DirectFa?
DirectFa is an Instagram DM auto-reply bot and a full sales-automation platform: it answers your page’s comments and DMs automatically, takes the order right inside the DM, collects the payment receipt and keeps the customer posted on shipping.
Unlike unofficial bots, DirectFa runs only on Meta’s official API — no password, no risk to your page. Comment auto-replies, conversation flows, online booking, a customer club, an AI assistant and a Telegram bot, all in one panel.
Start on the free plan: connecting your page takes under two minutes and your first auto-reply goes out today.
Will your DMs go unanswered again tonight?
Connect your page and send your first automatic reply this evening. Setting it up needs no password, and you can revoke access whenever you want.
No Instagram password · revoke access any time from your own settings